Sony 43X7400H 4K TV Review 2022: Excellent But Affordable
Sony 43X7400H 4K TV is a beast that you can afford and comes with excellent picture quality especially colors. This panel offers the best colors in this price spectrum.

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Type: LED, Panel Type: IPS, Resolution: 4K
Pros: Incredible picture quality, finest color optimization, decent audio quality (no soundbar required), Bluetooth connectivity options are wonderful, and HDR10 support is outstanding.
Cons: Motion Flow XR100 technology doesn’t act very well, lacks Dolby vision support, doesn’t support Apple Airplay, no HDMI eARC port.
Manufacturer: Sony
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Our Verdict
Sony 43X7400H smart TV is worthy of most of its uses. The LED TV has some amazing color optimization that you will not see in any television brands at this price scope.
The TV offers a fantastic viewing experience from every angle. The Sony 43X7400H has superior upscaling capabilities, naturally, budget TVs don’t have that much upscaling power.
The TV can be a terrific choice for watching movies and gaming in dark as the contrast ratio and the black uniformity is perfect. We are quite impressed by its sound quality you will not need any soundbar or home theatre system unless you require a cinematic viewing experience.
We have accomplished full usage ratings of the Sony 43X7400H smart TV in different classes you can check it here.
Also, Read
Our Analysis and Test Results

Design And Build Quality
The Sony 43X7400H smart 4k LED TV has a simple, neat, and flawless design. The impression of the television will definitely increase your living room look.
The bezels are slim very much like higher-end models. Whereas foot stands are constructed of robust and sturdy plastic. They are in a slimmer position so that you can place them on the small table.
The rear of the TV is a lot like Sony 43X75. The rear is fully assembled up of smooth and reliable plastic with the option of a wall mount. Other than that two clips are supplied in the pack to organize cables by tieing them to the feet.
The TV thickness is medium but it will not come out too much when wall mounted.
Altogether, the build quality of the Sony 43X7400H is very acceptable. There is almost no wobble at all and the TV feels well constructed.
Picture Quality
Contrast
The contrast ratio of Sony 43X7400H is proper and not very good as predicted from an IPS panel. But Sony has managed to maintain picture quality at a good point by using Dynamic Contrast Enhancer technology. So, you will find no problem in picture quality as the distinction, in contrast, is not observable.
Local Dimming
The TV doesn’t have a decent local dimming feature. Though it carries the Motion Flow XR 100 feature yet we didn’t find any adequate results by keeping it in the most increased setting.
SDR & HDR Brightness
Our meter has videoed 320 nits of extreme brightness in SDR and 360 nits of peak brightness in HDR. The numbers are fine but not the finest, the TV is good to use in a moderately bright room and not in a very bright room as it cannot oppose too much glare.
But this is not a very severe problem to think about as we all use to have an average bright room. But according to us in this price and size range, this is one of the best television that produces proper brightness.
Gray Uniformity
We have stretched the Sony 43X7400H TV screen’s gray uniformity by setting the grey screen at various percentages (20%, 40%, 60%, 80%, and 100%). But we didn’t find anything inappropriate with its grey uniformity.
And the pleasing news is that the TV screen doesn’t display much dirty screen effect. So, the sports will look outstanding and you don’t have to compromise with image quality.
Viewing Angle

The Sony 43X7400H television comes with superb viewing angles as IPS panels are popularly known to deliver amazing picture quality at different viewing angles.
From the front flank, you will get great color due to the best color optimization and on the extreme side, there is a very little difference in color and brightness that you will not sense too much.
Learn more about IPS and Va panels.
Reflection
The TV can tolerate a good amount of reflection. The TV has a semi-gloss screen finish and can diffuse indirect reflection or ambient light very nicely but the reflection from a straight opposite light source may impact a little.
Color Gamut And Color Volume

The TV has a proper color gamut and a good share of color volume. It can display many colors to make a colorful scene rich and bright.
Quality of Different Video Formats
Sony TV utilizes X Reality Pro technology to enhance different video formats. Now let’s see how this TV can upscale and the grade of upscale.
We have experimented with SD channels which are played from an HD set-top box. SD channels 480p content and this TV has upscaled pretty nicely. There are nominal flaws present but 4K TV cannot do the finest upscaling of 480p content.
Now let’s check the HD video range, the TV has upscaled 720p and 1080p (Blu-ray or game console) video content very efficiently without any defects. Also, the 4K video was shown without any trouble.
According to us, these are the finest upscaling of television that you will infrequently find in any budget range television.
And at final, this Sony 43X7400H Android 4K led TV is free from temporary image retention and permanent burn-in-risk. As IPS panel always arises to be resistant against permanent burn-in-risk.
Motion: Response time And Refresh rate
The Sony 43X7400H smart TV has an honorable response time of 15.3 ms. The response time is rather good to watch sports and play video games.
The Sony TV has a native refresh rate of 50Hz which is sufficient for maximum use but it doesn’t have a variable refresh rate so it cannot enhance game performance.
Total Inputs And Specs

Total Inputs:
- HDMI 3
- USB 2
- Digital Optical Audio Out 1
- Analog Audio Out 3.5mm 1
- Composite In 1
- Tuner (Cable/Ant) 1
- Ethernet 1
Input Specs: Video
- HDR10 Yes
- HDR10+ No
- Dolby Vision No
- HLG Yes
- HDMI 2.0 Full Bandwidth Yes (HDMI 1,2,3)
- HDMI 2.1 Class Bandwidth No
- CEC Yes
- HDCP 2.2 Yes (HDMI 1,2,3)
- USB 3.0 No
- Variable Analog Audio Out Yes
- Wi-Fi Support Yes (2.4 GHz, 5 GHz)
Input Specs: Audio
- ARC Yes (HDMI 3)
- eARC support No
- Dolby Atmos via TrueHD via eARC No
- DTS:X via DTS-HD MA via eARC No
- 5.1 Dolby Digital via ARC Yes
- 5.1 DTS via ARC Yes
- 5.1 Dolby Digital via Optical Yes5.1 DTS via Optical Yes
Sound Quality
The Sony 43X7400H smart TV arrives with a 20 Watt RMS full range open baffle speaker With transparent audio and Dolby audio support.
We didn’t find distortion very detectable during low and moderate volume levels there is no warping at all but at more increased volume levels there is a little distortion but it is not much prominent.
The volume level is good you don’t require to use an external sound system unless you watch a bunch of movies and needed a cinematic experience.
Smart Features

This is the home screen that you will obtain after the setup. The home screen includes Netflix, Amazon Prime, Youtube, and other apps. You can download more apps from the Google play store.
The Sony TV is founded on Android 10 with an in-built Chromecast skill. It has 16GB of storage whereas 11GB is free functional storage. It has Google voice and Alexa support but not Apple Airplay.
Remote

The remote size of the Sony 43X7400H smart 4K TV is fairly large. The remote arrives with a built-in microphone and a devoted button to use google assistant for voice control. Dedicated buttons for Youtube, Netflix, and Amazon Prime are also open.
TV Controls

TV controls are functional at the base of the television right under the Sony logo. That can be utilized o turn off and on and change channels.
In The Box Contents

What Are The Pros & Cons of Sony 43X7400H Smart 4K TV
Pros:
- Excellent picture quality in terms of color. You will not find that much and that rate of colors in any budget TV.
- Most useful TV for picture quality in this price range.
- This TV produces the deepest blacks. Correspond to any other IPS panel in this coverage. But compared to the VA panel the blacks are not so deep.
- Bluetooth options permit you to connect to any gadget.
- An acceptable audio quality external sound system is not required.
Cons:
- Motion Flow XR100 technology doesn’t function well as it was defined by the company. It was designed to reduce the motion blur but there is no detectable change we find when using the technology.
- No Dolby Vision support.
- No Apple AirPlay support.
- No eARC HDMI port.
Usage Ratings
Who Should Purchase Sony 43X7400H 4K TV?
Sony 43X7400H is the best to purchase for those who are mainly peeking for television for everyday use like watching TV shows, and movies. For typical family use, it is best.
Whereas it can also be utilized for watching sports and HDR content but we don’t advise it for playing video games.
Sony 43X7400H 4K TV Comparision
The Sony 43X7400H is one of the best-led TVs at this price and size spectrum. The most suitable alternative that we advise for the model Sony X74 is Sony X75.
The Sony X7400H has a wonderful peak brightness though you can utilize this TV as a PC monitor and for playing video games, whereas we don’t suggest PC use on this television.
If you are seeking a universal 4K Smart LED TV that is best for everyday home use and also provides a great PC and gaming experience then Samsung UA43AU9070ULXL is the most promising 43 inches smart TV for your condition.
Sony 43X7500H
The Sony 43X7500H is an awesome 4K smart TV and twin brother of the Sony X74. The Sony X7500 has a useful contrast ratio, a superb viewing angle due to the IPS panel, and a quicker response time. There is almost no distinction between X74 and X75 excluding the two points.
You can check the price here.
Main Difference:
- Sony 43X74 holds Motion Flow XR100 and Sony 43X7500 holds Motion Flow XR200.
- The price of the Sony 43X74 is considerably less than Sony 43X7500.
Our Recommendation: We are not absolutely impressed by Sony’s Motion flow XR technology. In our testing, we didn’t see much distinction in using Motion flow XR when we put it off, and on outcomes are nearly the same.
So, if Sony 43X7500’s more elevated price is due to the existence of Motion flow XR 200 then it is totally silliness to pay.
So, if you have to pick between Sony 43X7400H and Sony 43X7500H our suggestion will always Sony 43X7400H smart 4K LED TV.
Samsung Crystal 4K Pro
The Samsung Crytal 4K Pro TV has an excellent picture quality with a superb contrast ratio, it is founded on VA panels so it can produce deepest blacks compared to IPS panels. It has a wide color gamut and has a good color range which points to you will get an amazing and rich color
Picture quality. The sound quality is ok not so very fine but we like the form quality robust, sturdy, and has an appealing look.
You can check the price here. Read our full review
Main Difference:
- We mainly saw differences in sound quality Sony 43X7400H has an incredible sound output and you will not need an external speaker. Whereas Samsung TV doesn’t have a splendid sound quality and you will require an external sound system.
- Samsung has rarer HDMI and USB ports compared to Sony 43X7400H smart TV.
- In the price element, Samsung Crystal 4K Pro defeats Sony X7400. As Samsung is much more affordable than Sony TV.
Our Suggestion: Sony and Samsung are two indomitable brands and there is no distrust. So, brand preference can be a powerful point, if you like Samsung more than Sony Then you can proceed with it.
Samsung Crystal 4K Pro TV’s incredible picture quality and low price are the two big grounds to buy whereas there are fewer ports and ok sound grade.
On the other needle, Sony has dominated X7400H to deliver awesome colorful pictures with outstanding sound quality. But you have to spend more than Samsung TV but we believe it is totally worth spending that price.
So, if you are seeking the best and cheaper 43-inch 4K TV then Samsung 4k Pro is the right to go but you have to compromise with some specs and quality. Otherwise, if you can spend then surely choose Sony Bravia 43X7400H.
Last Reflections On Sony 43X7400H 4K TV Review
It is an excellent Android budget TV with incredible colors. Picture quality is crisp, clear, and rich with a wonderful viewing angle you can enjoy your favored sport, TV show, or movie with all your buddies and family associates. So, now here we complete this article Sony 43X7400H 4K TV Review.
– Tanmoy Misra and Bishnu Misra
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